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Award-winning graphic designer and illustrator Ed Shems is a RISD grad who goes by the moniker “edfredned.” He writes and illustrates chapter books, graphic novels, and comics, and is the Special Guest Coordinator for the Massachusetts Independent Comics Expo. He lives outside Boston with his wife, two kids, and—according to him—a very barky rescue dog.
Edfredned
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Flower
Flor Peña is a designer and illustrator who likes to draw strange things that connect with the unconscious. Her digitally hand-drawn illustrations are the result of a deep meditative process. One of our SatoSHE artists, her latest collection Cacti NFT honors Mental Health Awareness Month. Each piece seeks to portray internal pain as elephant characters hidden within various cacti in metaphoric scenarios.
@flower
CMPGFB
Christopher Perceptions has produced music, released several albums, done spoken word on a national level, and exhibited fine art photography in museums and galleries. The founder of PerceptForm and of NoCodeClarity, 2 Stacks-focused entities, he has a passion for empowering the powerless and currently has students around the world learning about cryptocurrency. He recently minted his first music NFT, a single called “Rockets,” and is gearing up to drop an NFT EP called “The Spark” via HeyLayer.
@CMPGFB
Nickole
A 21-year-old vector illustrator and graphic design student from Venezuela, Nickole specializes in caricatures, isometric illustration, and surreal collages. Her hit NFT collection Non Fungible Buddies features 110 PFPs (and stickers!) for crypto enthusiasts and web3 users in general. “Each person is like an NFT, there are not two you or two me, we are all unique like NFTs, so that’s where the name Non Fungible Buddies comes from.”
@Nickole
The Founding Team
20 years of experience with complementary skill sets.
Alla Koretsky
CEO
Before joining HeyLayer, Alla spent 15 years working as a buyer in luxury fashion, eCommerce, and subscription business models, bridging the gap between branding, marketing, and product development.
Gary Riger
CTO
Gary is a self-taught software engineer who spent 11 years on Wall Street. In 2013, he built his first successful software development company, BKLYN Software, Inc. A “crypto-futurist” who’s bullish on Bitcoin, Gary believes that cryptocurrency is the catalyst for the next cultural revolution.
Marina Romashko
COO
HeyLayer’s focus manager, Marina makes sure the team stays focused and delivers. For the last 20 years, she’s worked in business coaching and project management for Fortune 500 companies. Marina frequently hosts global panels and workshops on mindful productivity and female empowerment.
COMING SOON